Keynote (Plenary) talk for the Smart Digital Futures 2017 (SDF-17) event in Villamoura, Algarve, Portugal. The Smart Digital Futures 2017 event brings together six multi-themed co-located international conferences: namely = Smart Education and E-Learning (SEEL-17); Intelligent Interactive Multimedia Systems and Services (IIMSS-17); Intelligent Decision Technologies (IDT-17); Agents and Multi-agent Systems – Technologies and Applications (AMSTA-17); Innovation in Medicine and Healthcare (InMed-17); Innovation Horizons (InHorizons-17). Vilamoura, Algarve, Portugal, 21-23 June 2017.