CIP project group: PhD Student Anders Petersen, Associate Professor Frank Gertsen (primary advisor) and Professor Harry Boer (associate advisor) External partners: Martin Professional - Production unit at Martin Group, which produces intelligent lighting solutions for the professional market. Project duration: Fall 2000 ? Spring 2005 Continuous improvement and continuous innovation: can companies concentrate on both? And what might they hope to gain from doing so? This project takes an in-depth look at strategy issues related to this dilemma, analysing the change processes conducted at a medium-sized Danish company over the past two years.