E-Learning Course Design from a Cross Cultural Perspective: A Study of the Factors Affecting Egyptian and Vietnamese Students' Acceptance and Usage of the E-learning Component of a Blended Learning MBA Program Designed in Northern Europe

This industrial PhD research is a study that is co-funded by the Danish Agency For Science Technology and Innovation and International Business School of Scandinavia. The main problem area addressed in this study is the challenges faced in the export of blended learning educational programs across national, cultural and linguistic borders. The study attempts to shed a light on the differences in the learning practices of students in different countries, by using a mix between ethnography and grounded theory methodologies, to explore the different educational systems and learning practices in the three countries under study in this research. The results of this study aim at helping exporting educational institutions to understand how these differences in learning practices affect students' approach to learning and consequently their acceptance of new tools used for learning as e-learning.