A definition and a conceptual framework of digital disruption

The area of interest is digital disruption. The research question is: What is digital disruption? The contribution is based on earlier research combining a theoretical definition and a conceptual framework of digital disruption. The method is thus theoretical and conceptual; however, drawing on earlier well documented empirical data about how Netflix disrupted Blockbuster illustrating the development of the theoretical definition and the conceptual framework. Digital disruption is defined as a process whereby entrants with fewer resources are able to successfully disrupt incumbents by leveraging information-based asset and an exponential price-performance trajectory; and the conceptual framework measures digital disruption on three impact levels: disturbance, distortion, and dominator of a market and cross-tabulate this with information-based assert and an exponential price-performance trajectory. The findings can arguable be used by professional innovation managers and researchers to identify if an organization is a potential digital disrupter and measure the level of digital disruption impact.