A Heuristic for Improving Transmedia Exhibition Experience

Publikation: Forskning - peer reviewKonferenceartikel i tidsskrift

Abstrakt

The area of interest is transmedia experiences in exhibitions. The research question is: How to involve visitors in a transmedia experience for an existing exhibition, which bridges the pre-, during- and post-experience?

Research through design, and action research are the methods used to design and reflect on a transmedia experience for an existing exhibition. This is framed with literature about exhibitions and transmedia, and analyzed with quantitative data from a case-study of visitors in the exhibition; this is organizationally contextualized.

The contribution covers a significant gap in the scientific field of designing transmedia experience in an exhibition context that links the pre- and post-activities to the actual visit (during-activities). The result of this study is a preliminary heuristic for establishing a relation between the platform and content complexity in transmedia exhibitions.
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Detaljer

The area of interest is transmedia experiences in exhibitions. The research question is: How to involve visitors in a transmedia experience for an existing exhibition, which bridges the pre-, during- and post-experience?

Research through design, and action research are the methods used to design and reflect on a transmedia experience for an existing exhibition. This is framed with literature about exhibitions and transmedia, and analyzed with quantitative data from a case-study of visitors in the exhibition; this is organizationally contextualized.

The contribution covers a significant gap in the scientific field of designing transmedia experience in an exhibition context that links the pre- and post-activities to the actual visit (during-activities). The result of this study is a preliminary heuristic for establishing a relation between the platform and content complexity in transmedia exhibitions.
OriginalsprogEngelsk
TidsskriftThe Design Journal
Vol/bind20
Sider (fra-til)3669-3682
Antal sider13
ISSN1460-6925
StatusUdgivet - 6 sep. 2017
PublikationsartForskning
Peer reviewJa
Begivenhed12th European Academy of Design Conference - Rome, Italien
Varighed: 12 apr. 201714 apr. 2017
http://www.designfornext.org/

Konference

Konference12th European Academy of Design Conference
LandItalien
ByRome
Periode12/04/201714/04/2017
Internetadresse

Kort

ID: 262740060