A Priori User Acceptance and the Perceived Driving Pleasure in Semi-autonomous and Autonomous Vehicles

The aim of this minor pilot study is, from a sociological user perspective, to explore a priori user acceptance and the perceived driving pleasure in semi-autonomous and autonomous vehicles. The methods used were 13 in-depth interviews while having participants watch video examples within four different scenarios. After each scenario, two different numerical rating scales were used. There was a tendency toward positive attitudes regarding semi-autonomous driving systems, especially the use of a parking assistant and while driving in city traffic congestion. However, there were also major concerns about trust, user interactions and legislation, as well as the use of technology when driving on highways. Future studies should use a more substantial theoretical framework and real-life tests for a better understanding of user acceptance of driving automation.