An Inter-industry comparison of market orientation in Ghana

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Abstract

The study makes two contributions to the existing knowledge on market orientation. First it extends the insight obtained from previous research on the antecedents of market orientation into the developing country context. Second, it undertakes an inter-industry comparison with the view to determine whether the implicit assumption of weak (or non) inter-industry differences in market orientation is tenable
OriginalsprogEngelsk
TidsskriftThe Consortium Journal
Vol/bind10
Udgave nummer2
Sider (fra-til)63-74
Antal sider11
StatusUdgivet - 2006

Emneord

  • Ghana
  • Afrika

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