Business Model Creativity: A Horizontal Insight Model

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstract

This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision- making phase of business model innovation.
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Detaljer

This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision- making phase of business model innovation.
OriginalsprogEngelsk
TidsskriftJournal of Business Models
Antal sider5
ISSN2246-2465
StatusUdgivet - 2018
PublikationsartForskning
Peer reviewJa

    Forskningsområder

  • Business Model Creativity, Business Model Innovation
ID: 291112286