Abstract
Request management (RQM) is a new term used for managing customer
requests for new products. It is the counterpart to typical product development
processes, which has no direct customer involvement. It is essential to manage
customer requests in a structured and efficient way to obtain profitability. This
research study seeks to investigate the challenges of RQM in practice. Existing
demand chain management literature is used as a basis for developing a RQM
framework. RQM is investigated through an explorative research design in a
dyadic B2B case study including a global industrial company and its customers.
The study provides an insight into a new area of supply chain management,
including the process activity flow and challenges involved across the process.
Furthermore, the method is dyadic including the customer in the case study, which
is rare in related research.
requests for new products. It is the counterpart to typical product development
processes, which has no direct customer involvement. It is essential to manage
customer requests in a structured and efficient way to obtain profitability. This
research study seeks to investigate the challenges of RQM in practice. Existing
demand chain management literature is used as a basis for developing a RQM
framework. RQM is investigated through an explorative research design in a
dyadic B2B case study including a global industrial company and its customers.
The study provides an insight into a new area of supply chain management,
including the process activity flow and challenges involved across the process.
Furthermore, the method is dyadic including the customer in the case study, which
is rare in related research.
| Originalsprog | Engelsk |
|---|---|
| Titel | Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) |
| Forlag | Springer |
| Publikationsdato | 2014 |
| Sider | 63-72 |
| Kapitel | 6 |
| ISBN (Elektronisk) | 978-3-319-04271-8 |
| DOI | |
| Status | Udgivet - 2014 |
| Begivenhed | the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) - Aalborg, Danmark Varighed: 4 feb. 2014 → 7 feb. 2014 |
Konference
| Konference | the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) |
|---|---|
| Land/Område | Danmark |
| By | Aalborg |
| Periode | 04/02/2014 → 07/02/2014 |
| Navn | Lecture Notes in Production Engineering |
|---|---|
| ISSN | 2194-0525 |
Emneord
- Customer request management _ Demand chain management _Customer-driven product development _ Dyadic case study _ Customer integration