Abstract
Too many businesses are being marginalized by blind "business model innovations (BMIs)" and simple "BMIs". As documented in previous research (Markides 2008, Lindgren 2012), most businesses perform BMIs at a reactive level i.e. perceiving what the market, customers and network partners might want rather than what they actually demand.
Few businesses have the ability to proactively lead BMIs and on a strategic level lead BMIs to something that fits the business’s long term perspective (Hamel 2011). Apple, Ryanair, Facebook, Zappo are some businesses that have shown BMI Leadership (BMIL) in a proactive way - and more importantly, as some examples of first level BMIL. The overall aim of the BMIL is to prevent businesses from being marginalized by the BMI and thereby to optimize the business’s total BMI investment.
The literature research and case research we studied gave us some important inspiration, themes and baseline for conceptualizing BMIL and to formulate a framework proposing the BMIL strategy process. It also points to some of the requirements that should be taken into consideration and included to become successful via the BMI.
The paper focuses on the following research question:
"How can businesses gain strategic advantage and learn business survival via BMIL?"
Few businesses have the ability to proactively lead BMIs and on a strategic level lead BMIs to something that fits the business’s long term perspective (Hamel 2011). Apple, Ryanair, Facebook, Zappo are some businesses that have shown BMI Leadership (BMIL) in a proactive way - and more importantly, as some examples of first level BMIL. The overall aim of the BMIL is to prevent businesses from being marginalized by the BMI and thereby to optimize the business’s total BMI investment.
The literature research and case research we studied gave us some important inspiration, themes and baseline for conceptualizing BMIL and to formulate a framework proposing the BMIL strategy process. It also points to some of the requirements that should be taken into consideration and included to become successful via the BMI.
The paper focuses on the following research question:
"How can businesses gain strategic advantage and learn business survival via BMIL?"
| Originalsprog | Engelsk |
|---|---|
| Artikelnummer | 3 |
| Tidsskrift | Journal of Multi Business Model Innovation and Technology |
| Vol/bind | 1 |
| Sider (fra-til) | 115-134 |
| ISSN | 2245-456X |
| Status | Udgivet - 2013 |