Coupons from Deal Sites as Gifts: Impact of Gender, of Age, and of Personality Traits

Antonin Pavlicek, Frantisek Sudzina

    Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

    1 Citationer (Scopus)

    Abstract

    There already exist studies on what influences use of deal sites. But there is a gap in literature when it comes to purchasing coupons from deal sites and then using them as gifts. The paper analyzes whether gender, age and personality traits influence such behavior. Big Five Inventory traits and narcissism were used. The impact of age was significant. Significance of agreeableness and of narcissism were somewhat above cutoff value 0.05, therefore borderline significant. All of them have positive effect.
    OriginalsprogEngelsk
    Titel30th Bled eConference : Digital Transformation – From Connecting Things to Transforming Our Lives
    RedaktørerAndreja Pucihar, Mirjana Kljajić Borštnar, Christian Kittl, Pascal Ravesteijn, Roger Clarke, Roger Bons
    UdgivelsesstedMaribor
    ForlagUniversity of Maribor Press
    Publikationsdato2017
    Sider461-470
    ISBN (Elektronisk)978-961-286-043-1
    DOI
    StatusUdgivet - 2017
    Begivenhed30th Bled eConference Digital Transformation: From Connecting Things to Transforming Our Lives - Bled, Slovenien
    Varighed: 18 jun. 201721 jun. 2017

    Konference

    Konference30th Bled eConference Digital Transformation
    Land/OmrådeSlovenien
    ByBled
    Periode18/06/201721/06/2017

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