Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies

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    Abstract

    The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.
    OriginalsprogEngelsk
    Publikationsdatojun. 2018
    StatusUdgivet - jun. 2018
    Begivenhed7th Aalborg Conference on International Business: The Rise of New Approaches to Internationalization: Strategic and Managerial Implications - Comwell Conference Center, Aalborg, Danmark
    Varighed: 30 maj 20182 jun. 2018
    Konferencens nummer: 7th

    Konference

    Konference7th Aalborg Conference on International Business
    Nummer7th
    LokationComwell Conference Center
    Land/OmrådeDanmark
    ByAalborg
    Periode30/05/201802/06/2018

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