The EuP Directive sets the frame for implementing ecodesign requirements for
energy-using and energy-related products. The aim of the Directive is to achieve a high level of protection for the environment by reducing the potential environmental impact of energy-related products. The focus of this paper is on the Implementing Measures (IM) for televisions. The ambition level of the IM for televisions is investigated and it is argued that the IM have not succeeded in setting up sufficient ecodesign requirements, as only one life cycle phase and one environmental impact category is addressed. Furthermore, a comparative analysis of best available technology and conventional technologies implies
that the standard for the environmental performance of TVs has been driven by technology push rather than a regulatory pull.