Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

Marco Bardus, Christine T. Domegan, L. Suzanne Suggs, Bent Egberg Mikkelsen

    Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiForskningpeer review

    Abstract

    In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.
    OriginalsprogEngelsk
    TitelEvaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
    RedaktørerMargarida M Pinheiro, Ana Estima, Susana Marques
    Antal sider33
    ForlagIGI global
    Publikationsdato2019
    Sider84-116
    Kapitel8
    ISBN (Trykt)9781522562955
    ISBN (Elektronisk)9781522562962
    DOI
    StatusUdgivet - 2019

    Emneord

    • waste minimization
    • food consumption
    • intellectual disability
    • water consumption
    • plastic waste reduction
    • case studies
    • marketing education
    • community engagement
    • service learning principles

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