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Abstract
In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.
Originalsprog | Engelsk |
---|---|
Titel | Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession |
Redaktører | Margarida M Pinheiro, Ana Estima, Susana Marques |
Antal sider | 33 |
Forlag | IGI global |
Publikationsdato | 2019 |
Sider | 84-116 |
Kapitel | 8 |
ISBN (Trykt) | 9781522562955 |
ISBN (Elektronisk) | 9781522562962 |
DOI | |
Status | Udgivet - 2019 |
Emneord
- waste minimization
- food consumption
- intellectual disability
- water consumption
- plastic waste reduction
- case studies
- marketing education
- community engagement
- service learning principles
Fingeraftryk
Dyk ned i forskningsemnerne om 'Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education'. Sammen danner de et unikt fingeraftryk.Aktiviteter
- 1 Konferenceoplæg
-
3rd European Social Marketing Conference
Bent Egberg Mikkelsen (Oplægsholder)
23 sep. 2016Aktivitet: Foredrag og mundtlige bidrag › Konferenceoplæg
Fil