How design influences fan engagement

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

Abstract

With the original online mailing lists, newsgroups, and even Livejournal, older fans would mentor new fans on the rules of the particular fandom, as well as give advice on how to post. Groups could be managed by administrators, and informal groups would develop through becoming “friends” with other fans. Reciprocity was part of the unspoken norm. When fans and fandoms migrated to sites like Tumblr, rules of engagement changed drastically. New fans could engage with the presented material without any need of mentoring. Tumblr relies on click and drop, making posting, liking, and commenting easy. Tumblr’s focus on the material as opposed the relationships and users, means that Livejournal’s managing of groups and interactions is impossible to replicate on Tumblr (Jensen, 2017). Fandom becomes a battleground, where engagement can mean harassment and the need to withdraw from fandom activity all together (Christensen & Jensen, 2018).
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Detaljer

With the original online mailing lists, newsgroups, and even Livejournal, older fans would mentor new fans on the rules of the particular fandom, as well as give advice on how to post. Groups could be managed by administrators, and informal groups would develop through becoming “friends” with other fans. Reciprocity was part of the unspoken norm. When fans and fandoms migrated to sites like Tumblr, rules of engagement changed drastically. New fans could engage with the presented material without any need of mentoring. Tumblr relies on click and drop, making posting, liking, and commenting easy. Tumblr’s focus on the material as opposed the relationships and users, means that Livejournal’s managing of groups and interactions is impossible to replicate on Tumblr (Jensen, 2017). Fandom becomes a battleground, where engagement can mean harassment and the need to withdraw from fandom activity all together (Christensen & Jensen, 2018).
Bidragets oversatte titelHvordan design påvirker fan deltagelse :
OriginalsprogEngelsk
Publikationsdato27 jun. 2018
StatusUdgivet - 27 jun. 2018
PublikationsartForskning
Peer reviewJa
BegivenhedMeda Tactics and Engagement - The NECS 2018 Conference - University of Amsterdam, Amsterdam, Holland
Varighed: 27 jun. 201829 jun. 2018
Konferencens nummer: 12
https://necs.org/conferences#/node/111781

Konference

KonferenceMeda Tactics and Engagement - The NECS 2018 Conference
Nummer12
LokationUniversity of Amsterdam
LandHolland
ByAmsterdam
Periode27/06/201829/06/2018
Internetadresse

    Forskningsområder

  • participatory design, participatory culture, Fan fiction, fandom, fan studies, fan culture

Kort

ID: 281986784