Interactive pinball business

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Interaction design expands into new fields. Interaction design and business model innovation is a promising meeting of disciplines: Many businesses see the need to rethink their ways of doing business, and, as business models pose highly dynamic and interactive problems, interaction design has much to offer. This paper compares 'tangible business models' in the form of pinball-like contraptions, designed by interaction design students with those developed by groups of professionals around concrete business issues. We will show how the interactive models encourage business people to play with hypotheses and experiment with scenarios as a way of innovating their business models, and why this is so
TitelNordiChi 2012 Proceedings of the 7th Nordic Conference on Human-Computer Interaction : Making Sense Through Design
Antal sider9
UdgiverAssociation for Computing Machinery
Udgivelsesdatookt. 2012
ISBN (elektronisk)978-1-4503-1482-4


KonferenceNordic Conference on Human-Computer interaction


  • Business modelling, Participatory innovation, Interaction design, Design methods

ID: 71397846