When dealing with creativity in tourism development, this paper argues that it is imparative 1) to recognise the importance of the power set-up of any given destination/city and 2) to map the positions and relations between the different important, less important and perhaps in time potentially important actors. It is claimed that it is a precondition for creating creativity or working towards the creation of a 'creative ethos' (Florida 2005:5 ff) in the tourism field at any level could be said to be knowledge of power relations between the participating actors.