Abstract
Globalisation if creating large changes in our social and economic system, whereas
demand patterns are becoming more and more diversified and highly localised. The
difference between global production and local demand relates to a paradigmatic shift
in the way of looking at production and consumption patterns. The reference to a
paradigm shift helps emphasising the inherent limits of industrial production and the
elements of changes brought about by the possibility to generate highly individualised
solutions. The concept of mass customisation was introduced to extend the domain of
industrial production beyond its original limitations, however it is strongly linked to the
paradigm of industrial production and not always usable to support and explain new
ways of organising value creation. This paper proposes an analysis of this paradigm shift
through three cases, which emphasise some elements of mass customisation that are
still relevant to the new paradigm. At the same time the paper emphasises the limits of
this concept and the need for a new perspective view to interpret the ongoing change in
production and consumption systems.
Originalsprog | Engelsk |
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Titel | MCPC07 : The 2007 World Conference on Mass Customisation and Personalization (MCP) |
Redaktører | Frank Piller, Michael Tseng |
Antal sider | 21 |
Forlag | MIT-HEC |
Publikationsdato | 2007 |
Status | Udgivet - 2007 |
Begivenhed | MCPC07 The 2007 World Conference on Mass Customisation and Personalization (MCP) - MIT, USA Varighed: 7 okt. 2007 → 10 okt. 2007 Konferencens nummer: 5 |
Konference
Konference | MCPC07 The 2007 World Conference on Mass Customisation and Personalization (MCP) |
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Nummer | 5 |
Land/Område | USA |
By | MIT |
Periode | 07/10/2007 → 10/10/2007 |