TY - JOUR
T1 - Media Entrepreneurship
T2 - A Consensual Definition
AU - Khajeheian, Datis
PY - 2017/3/1
Y1 - 2017/3/1
N2 - Media Entrepreneurship has been an ambiguous, unclear and controversial concept and despite of growing academic efforts in the last decade, it is still a poorly defined subject. This paper is an effort to fill this gap by providing a comprehensive definition of media entrepreneurship. Firstly, a literature review conducted and entrepreneurship, media, opportunity and innovation as building blocks of media entrepreneurship explained. Then by using of a mixed of bibliographic method and a Delphi method with multi-stage analysis process, a consensual definition of media entrepreneurship proposed. This definition integrates some key features of the emerging media environment such as distinction of content and platform, value delivery, opportunity development, non-monetary benefit, etc. It is expected that the findings of this research clear the ground for further researches in the field of media entrepreneurship.
AB - Media Entrepreneurship has been an ambiguous, unclear and controversial concept and despite of growing academic efforts in the last decade, it is still a poorly defined subject. This paper is an effort to fill this gap by providing a comprehensive definition of media entrepreneurship. Firstly, a literature review conducted and entrepreneurship, media, opportunity and innovation as building blocks of media entrepreneurship explained. Then by using of a mixed of bibliographic method and a Delphi method with multi-stage analysis process, a consensual definition of media entrepreneurship proposed. This definition integrates some key features of the emerging media environment such as distinction of content and platform, value delivery, opportunity development, non-monetary benefit, etc. It is expected that the findings of this research clear the ground for further researches in the field of media entrepreneurship.
KW - Media Entrepreneurship
KW - Media Management
KW - Venture Creation
KW - Media Firm
KW - Delphi Method
KW - Consensual Definition
KW - Consensus
UR - http://publicaciones.eafit.edu.co/index.php/administer/article/view/4615
U2 - 10.17230/ad-minister.30.5
DO - 10.17230/ad-minister.30.5
M3 - Journal article
SN - 1692-0279
SP - 91
EP - 113
JO - AD-minister
JF - AD-minister
IS - 30
ER -