Not in my car! Political perspectives on intelligent speed adaptation

In Denmark an experiment with Intelligent Speed Adaptation (ISA) based on Pay As You Speed principles was undertaken. The experiment was planned for 300 cars but in the end only 153 drivers were recruited. For the 153 the results were very positive, e.g. results show that the speeding percentage on e.g. rural roads decreased from 17% to 4%. With the hope of recruiting 'ambassadors' or 'role models' for the cause local politicians were under the trial asked to test the equipment. Afterwards the politicians were interviewed. In this paper results from the interviews are revealed and the political perspectives are discussed. ISA has proven to be an effective means to control inappropriate speeding, but also that voluntary ISA probably not it the way to a large scale implementing of ISA. An important question now is how to convey the positive results. How do we go on with the promotion of ISA, and which actors are likely to participate in the future debate about and implementation of ISA?.