Push for the Second Screen

Jannick Kirk Sørensen; Lene Tolstrup Sørensen

Push for the Second Screen

Jannick Kirk Sørensen, Lene Tolstrup Sørensen

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

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Abstract

Users’ perception of the relation between the TV screen and a secondary screen (e.g. smartphone or tablet) is examined empirically in a pilot project through a low-fi prototype and interviews. Early observations indicate that the user value/acceptance of push-messages delivered to the second screen during the TV viewing depends on a number of interwoven factors such as TV-genre, rhythm and number of messages, semantic correlation and user’s general media habits.

Originalsprog	Engelsk
Publikationsdato	25 okt. 2012
Antal sider	6
Status	Udgivet - 25 okt. 2012
Begivenhed	World Wireless Research Forum: Meeting 29, Berlin, 2012 - Berlin, Tyskland Varighed: 23 okt. 2012 → 25 okt. 2012

Konference

Konference	World Wireless Research Forum
Land/Område	Tyskland
By	Berlin
Periode	23/10/2012 → 25/10/2012

Emneord

second screen
TV
tablet-PC
Push-pull

Adgang til dokumentet

Push for the second screen

http://www.wwrf29.com

AUB Link

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Citationsformater

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title = "Push for the Second Screen",

abstract = "Users{\textquoteright} perception of the relation between the TV screen and a secondary screen (e.g. smartphone or tablet) is examined empirically in a pilot project through a low-fi prototype and interviews. Early observations indicate that the user value/acceptance of push-messages delivered to the second screen during the TV viewing depends on a number of interwoven factors such as TV-genre, rhythm and number of messages, semantic correlation and user{\textquoteright}s general media habits.",

keywords = "second screen, TV, tablet-PC, Push-pull",

author = "S{\o}rensen, {Jannick Kirk} and S{\o}rensen, {Lene Tolstrup}",

year = "2012",

month = oct,

day = "25",

language = "English",

note = "World Wireless Research Forum ; Conference date: 23-10-2012 Through 25-10-2012",

}

TY - CONF

T1 - Push for the Second Screen

AU - Sørensen, Jannick Kirk

AU - Sørensen, Lene Tolstrup

PY - 2012/10/25

Y1 - 2012/10/25

N2 - Users’ perception of the relation between the TV screen and a secondary screen (e.g. smartphone or tablet) is examined empirically in a pilot project through a low-fi prototype and interviews. Early observations indicate that the user value/acceptance of push-messages delivered to the second screen during the TV viewing depends on a number of interwoven factors such as TV-genre, rhythm and number of messages, semantic correlation and user’s general media habits.

AB - Users’ perception of the relation between the TV screen and a secondary screen (e.g. smartphone or tablet) is examined empirically in a pilot project through a low-fi prototype and interviews. Early observations indicate that the user value/acceptance of push-messages delivered to the second screen during the TV viewing depends on a number of interwoven factors such as TV-genre, rhythm and number of messages, semantic correlation and user’s general media habits.

KW - second screen

KW - TV

KW - tablet-PC

KW - Push-pull

M3 - Paper without publisher/journal

T2 - World Wireless Research Forum

Y2 - 23 October 2012 through 25 October 2012

ER -