Supplier involvement in NPD: A quasi-experiment at Unilever

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Industrial Marketing Management
Vol/bind	58
Udgave nummer	10
Sider (fra-til)	162-171
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2016.05.023
Status	Udgivet - aug. 2016

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title = "Supplier involvement in NPD: A quasi-experiment at Unilever",

author = "Laursen, {Linda Nhu} and Andersen, {Poul Houman}",

year = "2016",

month = aug,

doi = "10.1016/j.indmarman.2016.05.023",

language = "English",

volume = "58",

pages = "162--171",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "10",

}

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T2 - A quasi-experiment at Unilever

AU - Laursen, Linda Nhu

AU - Andersen, Poul Houman

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DO - 10.1016/j.indmarman.2016.05.023

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JO - Industrial Marketing Management

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