In this article we explore the persuasive qualities of maps that 

connect people’s behavior and emotions to location. We introduce 

Actor-Network Theory (ANT) [Latour 2005] to grasp the many 

actors involved in persuasive design processes. We argue that 

these many types of actors should be integrated into the design 

process, and we suggest the idea of ‘persuasive platforms’ to do 

this. These new insights are employed in connection with an 

empirical study at Aalborg Zoo, Denmark.