THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS - Forskning

THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS : "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS"

Publikation: Forskning - peer review › Konferenceartikel i proceeding

Standard

THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS : "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS". / Lindgren, Peter ; Saghaug, Kristin Margrethe ; Clemmensen, Suberia.

I: Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environment. Vol. CD-rom Continuous Innovation Network (CINet), 2009. s. 588-601.

Publikation: Forskning - peer review › Konferenceartikel i proceeding

Harvard

Lindgren, P , Saghaug, KM & Clemmensen, S 2009, 'THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS"', Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environmentvol. CD-rom, Continuous Innovation Network (CINet), s. 588-601.

APA

Lindgren, P., Saghaug, K. M., & Clemmensen, S. (2009). THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS". I Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environment(s. 588-601). Continuous Innovation Network (CINet).

CBE

Lindgren P , Saghaug KM , Clemmensen S. 2009. THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS". I: Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environment. Continuous Innovation Network (CINet). s. 588-601.

MLA

Lindgren, Peter , Kristin Margrethe M. Saghaug og Suberia Clemmensen "THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS"". Proceedings of the 10th International CINet Conference: Enhancing the Innovation EnvironmentContinuous Innovation Network (CINet). 2009. 588-601.

Vancouver

Lindgren P , Saghaug KM , Clemmensen S. THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS". I: Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environment. Continuous Innovation Network (CINet). 2009. s. 588-601.

Author

Lindgren, Peter ; Saghaug, Kristin Margrethe ; Clemmensen, Suberia. / THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS : "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS"..

I: Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environment. Vol. CD-rom Continuous Innovation Network (CINet), 2009. s. 588-601.

Publikation: Forskning - peer review › Konferenceartikel i proceeding

Bibtex

@inbook{49c71cc0d34a11debb13000ea68e967b,

title = "THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS",

publisher = "Continuous Innovation Network (CINet)",

author = "Peter Lindgren and Saghaug, {Kristin Margrethe} and Suberia Clemmensen",

year = "2009",

volume = "CD-rom",

pages = "588-601",

booktitle = "Proceedings of the 10th International CINet Conference",

}

RIS

TY - GEN

T1 - THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS

T2 - Proceedings of the 10th International CINet Conference

A1 - Lindgren,Peter

A1 - Saghaug,Kristin Margrethe

A1 - Clemmensen,Suberia

AU - Lindgren,Peter

AU - Saghaug,Kristin Margrethe

AU - Clemmensen,Suberia

PB - Continuous Innovation Network (CINet)

PY - 2009///

Y1 - 2009///

N2 - Numerous authors have developed a list of tactics and analyticaltechniques to discover new business or new business models (Markides2008)(Johnson 2008). The Blue Ocean strategy (Kim & Mauborgne 2005)have been one of these - probably one of the most important analyticaltechniques related to the area of innovation and new business model (BM)innovation since 2005. Today many consultancies and managersresponsible for innovation use the Blue Ocean framework as one of theirtop 5 innovation tools.Wanting to accentuate the importance of analyzing the strategy canvascarefully, when generating new business models - it is important tounderstand the very foundation and construction of the strategy canvas -namely value.This paper addresses the question on How is value defined, measured andfrom which viewed in the Blue Ocean theory and framework. How is valuedefined and used by companies using the Blue Ocean strategy canvasframework? Moreover, when addressing this, what are the pitfalls relatedto these definitions of value and use of the strategy canvas. What is theimplications of the strategy canvas in the process of developing a new BMon the basis of a Blue Ocean Strategy?

AB - Numerous authors have developed a list of tactics and analyticaltechniques to discover new business or new business models (Markides2008)(Johnson 2008). The Blue Ocean strategy (Kim & Mauborgne 2005)have been one of these - probably one of the most important analyticaltechniques related to the area of innovation and new business model (BM)innovation since 2005. Today many consultancies and managersresponsible for innovation use the Blue Ocean framework as one of theirtop 5 innovation tools.Wanting to accentuate the importance of analyzing the strategy canvascarefully, when generating new business models - it is important tounderstand the very foundation and construction of the strategy canvas -namely value.This paper addresses the question on How is value defined, measured andfrom which viewed in the Blue Ocean theory and framework. How is valuedefined and used by companies using the Blue Ocean strategy canvasframework? Moreover, when addressing this, what are the pitfalls relatedto these definitions of value and use of the strategy canvas. What is theimplications of the strategy canvas in the process of developing a new BMon the basis of a Blue Ocean Strategy?

KW - Blue Ocean strategy canvas

KW - Values

KW - Business Model Innovation

VL - CD-rom

BT - Proceedings of the 10th International CINet Conference

SP - 588

EP - 601

ER -