Studying Food Choice Architecture in the foodscape Lab

Description

Traditional approaches to behavioral change rest on the assumption that information and education are the primary facilitators of change. Studies however, show that such approaches tends to benefit primarily those that are already in line with official nutritional advice whereas the ones most in need tends to benefit less. As a result, there is an increasing interest in interventions targeting behaviour through the environment. Recent insights from dual process theory and behavioural psychology argues that changes in the environmental design – often referred to as choice architectures - holds the potential to influence the consumer to make healthier decisions. In Denmark the government now want to capitalize on the potentials of using these insights from behavioural phycology for citizens to change behaviour. Food and eating is one of the important areas where we can do better in terms of behaviour. Unlike traditional restriction, the new nudging approaches are cheap and “soft” in terms of policy implying that they have attracted much attention. The presentation presents the conceptual foundation, gives examples of nudge studies within the food area and summarizes findings to recommendations to everyday life strategies. In the supermarket, in your home and at the buffet

Period	30 Nov 2017
Event title	XAMK & AAU Joint Miniworkshop in Smart Food Labs
Event type	Workshop
Location	København, DenmarkShow on map
Degree of Recognition	International