The connected customer - "always on" and permanently accessible - the challenges for agriculture, industry and trade

Description

Abstract: The digital transition of societies creates significant changes in our lifestyles and in consumer behavior. As a result, our dependency on data and devices as consumers are indisputable. But what implications does this have for the actors of the food system? What are the challenges for agriculture, for the food-industry, for food-service and for food-retail when it comes to meeting the demands of the “hyper connected consumer” – the consumer that is always online but also a consumer that is increasingly following own paths. A consumer that is not only completely his or her own when it comes to food habits and preferences, but a consumer that is increasingly acting in the omnichannel mode. Using a unique mix of communication channels and SoMe and using an ever changing mix of omnichannel interaction modes with the food retailer and food service operator. Or a consumer that is simply bypassing these traditional “brokers” and engaging in business directly with the supplier? The presentation takes as a point of the departure the EU Richfields project that has been studying the “data & device” revolution following in the wake of the digitization wave. It will report on the Richfields findings of the "Donate your food data“ action in which consumers, researchers and business can share safe storage of big food data. It will report on the Richfields action on consumer food apps and present results from the Richfields action on how food enterprises can make sense of social listening to consumer sentiments on food brands. Finally the presentation will present and outline of how integrity and transparency can be built into a supply chain in order to add consumer value to food products

Period	6 Nov 2018
Event title	Brreenpunkt Nahrung 18
Event type	Conference
Location	Luzern, SwitzerlandShow on map
Degree of Recognition	International