Projects per year
Personal profile
Research profile
Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis.
Education/Academic qualification
Ph.D., International Marketing, Country of Origin and Consumer Brand Perception: A developed and emerging market perspective
1 Mar 2011 → 6 Nov 2014
Award Date: 6 Nov 2014
M.Sc. International Business Economics, Why Companies Go Green? Motivations for Proactive Environmental Strategy in Large Danish Companies
1 Sept 2008 → 30 Jun 2010
Award Date: 30 Jun 2010
Keywords
- Business Economics and Trade
- Business, Culture and Communication
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Collaborations from the last five years
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Projects
- 1 Finished
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IETN: International Entrepreneurship Network for PhD and PhD Supervisor Training
Turcan, R. V., Bujac, A., Taran, Y., Jørgensen, K. M., Laine, I., Kuivalainen, O., Servais, P., Dreher, R., Haseloff, G., Vissak, T. & Jakobsen, B. K.
01/09/2019 → 31/12/2022
Project: Research
File
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Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013)
Andersen, P. H., Åberg, S. & Bujac, A., Nov 2023, In: Industrial Marketing Management. 115, p. 526-538 13 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile1 Citation (Scopus)7 Downloads (Pure) -
Creating Value for Customers: Customer Journey Mapping through Marketing and Sales Alignment
Bujac, A., 5 Feb 2023, (In preparation) In: Journal of Business and Industrial Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
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Development, Implementation and Sustainability Report: PhD course in Authentic Leadership
Bujac, A. & Turcan, R. V., Apr 2023, IETN: TBRP. 131 p.Research output: Book/Report › Report › Commissioned › peer-review
Open AccessFile26 Downloads (Pure) -
Development, Implementation and Sustainability Report: PhD Supervisor Training in Authentic Leadership
Bujac, A. & Turcan, R. V., Apr 2023, IETN: TBRP. 102 p.Research output: Book/Report › Report › Commissioned › peer-review
Open AccessFile22 Downloads (Pure) -
Marketing Solar Energy in Ghana: A Relational Perspective
Kuada, J., Mensah, E., Bujac, A. I. & Bentzen, J. S., 2021, Research Anthology on Clean Energy Management and Solutions. IGI Global Publishing, p. 1705-1724 20 p.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
Prizes
Activities
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AMA Virtual Conference
Andreea Bujac (Participant)
11 Oct 2022 → 13 Oct 2022Activity: Attending an event › Conference organisation or participation
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PhD hub: Academic writing and publishing: A journey from idea to publication’.
Agnieszka Urszula Nowinska (Organizer), Dmitrij Slepniov (Organizer), Svetla Trifonova Marinova (Participant), Marin Marinov (Participant), Jonas Strømfeldt Eduardsen (Participant), Andreea Bujac (Participant), Daojuan Wang (Participant) & Yimei Hu (Participant)
14 Sept 2022Activity: Attending an event › Conference organisation or participation
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IETN PHD Supervisor training in Authentic Leadership
Susanne Sandberg (Organizer), Per Servais (Organizer), Andreea Bujac (Organizer), Berit Klitgård Jakobsen (Organizer), Romeo V. Turcan (Organizer), Daojuan Wang (Participant), Waheed Akbar Bhatti (Participant) & Daniel S. Hain (Participant)
2 May 2022 → 6 May 2022Activity: Attending an event › Organisation or participation in workshops, courses, seminars, exhibitions or similar
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Nordic Workshop on Interorganizational Research
Andreea Bujac (Participant)
27 Apr 2022 → 29 Apr 2022Activity: Attending an event › Conference organisation or participation
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PhD Hub: research seminar
Agnieszka Urszula Nowinska (Organizer), Dmitrij Slepniov (Organizer), Andreea Bujac (Participant), Marin Marinov (Participant), Svetla Trifonova Marinova (Participant), Cristian Ziliberberg (Organizer), Sascha Struwe (Participant), Daojuan Wang (Participant), Jonas Strømfeldt Eduardsen (Organizer), Peipei Yang (Participant) & Louis Georges Theodore Lines (Participant)
31 Jan 2022Activity: Attending an event › Organisation or participation in workshops, courses, seminars, exhibitions or similar
Press/Media
Impacts
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2023-11. 'Good Practice Example' ERASMUS+ Award for the IETN project
Romeo V. Turcan (Participant), Andreea Bujac (Participant), Yariv Taran (Participant) & Berit Klitgård Jakobsen (Participant)
Impact: Public policy impact, Cultural impact, Quality of life impact, Economic impact, Quality of life impact