Marin Alexandrov Marinov

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  1. 2012
  2. Published

    Emerging Economies and Firms in the Global Crisis. / Marinov, Marin Alexandrov (Editor); Marinova, Svetla Trifonova (Editor).

    Basingstoke, UK : Palgrave Macmillan, 2012. 390 p.

    Publication: Research - peer-review › Anthology

  3. Published

    Impact of Customer Relationships on Brand Equity in Chinese Retail Banking. / Marinova, Svetla Trifonova; Cui, Jinhuan; Shiu, Erik; Marinov, Marin Alexandrov.

    In: Journal of Euromarketing, Vol. 21, No. 1, 2012, p. 37-52.

    Publication: Research - peer-review › Journal article

  4. Published

    Impacts of Emerging Economies and Firms on International Business. / Marinov, Marin Alexandrov (Editor); Marinova, Svetla Trifonova (Editor).

    Basingstoke : Palgrave Macmillan, 2012. 361 p.

    Publication: Research - peer-review › Anthology

  5. Published

    Institutional Field for Outward Foreign Direct Investment: : A Theoretical Extension?. / Marinova, Svetla Trifonova; Child, John; Marinov, Marin Alexandrov.

    In: Advances in International Management, Vol. 25, No. 2012, 06.2012, p. 233-261.

    Publication: Research - peer-review › Journal article

  6. Published

    International Business and Emerging Economies. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    Impacts of Emerging Economies and Firms on International Business. ed. / Marin A. Marinov; Svetla T. Marinova. Basingstoke, UK : Palgrave Macmillan, 2012. p. 1-12.

    Publication: Research - peer-review › Book chapter

  7. Published

    Prospects for Research Collaboration in Innovation, Sustainability and Internationalization. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    2012. Paper presented at Innovation, Technology and Internationalization for Sustainability, Curitiba, Brazil.

    Publication: Research › Paper without publisher/journal

  8. Published

    Prospects of Internationalization of Emerging Economies and Firms. / Marinov, Marin Alexandrov.

    2012. Paper presented at IMRA, London, United Kingdom.

    Publication: Research - peer-review › Paper without publisher/journal

  9. Published

    Research in Marketing in Central and Eastern Europe: Past Development and Future Prospects. / Marinov, Marin Alexandrov.

    2012. Paper presented at Business and Management in Central and Eastern Europe, Vienna, .

    Publication: Research › Paper without publisher/journal

  10. Published

    The Global Crisis and the World : The Cases of Emerging and Developed Economies. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    Emerging Economies and Firms in the Global Crisis. ed. / Marin A. Marinov; Svetla T. Marinova. Basingstoke : Palgrave Macmillan, 2012. p. 1-13.

    Publication: Research - peer-review › Book chapter

  11. 2011
  12. Published

    Advertising Avoidance Stategies in Emerging Economies : Exploring Gender Differences. / Petrovici, Dan; Ford, John; Marinova, Svetla Trifonova; Marinov, Marin Alexandrov.

    2011. Paper presented at International Conference on Research in Advertising, Berlin, Germany.

    Publication: Research - peer-review › Paper without publisher/journal

  13. External

    Determinants of Domestic Investment in the Libyan Public Manufacturing Sector. / Tawiri, Naser; Marinov, Marin Alexandrov.

    In: Economics, Management, and Financial Markets, Vol. 6, No. 1, 2011, p. 844-861.

    Publication: Research - peer-review › Journal article

  14. Published

    Evolution of Firm- and Country-Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization. / Marinova, Svetla Trifonova; Child, John; Marinov, Marin Alexandrov.

    Advances in International Management. ed. / Timothy Devinney; Torben Pedersen; Laszlo Tihanyi. Vol. 24 Emerald Group Publishing Limited, 2011. p. 235 - 269 (Advances in International Management).

    Publication: Research - peer-review › Book chapter

  15. Published

    Firm and Country Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization. / Marinova, Svetla Trifonova; Child, John; Marinov, Marin Alexandrov.

    2011. Paper presented at Workshop Dynamics of Globalization, Copenhagen, Denmark.

    Publication: Research - peer-review › Paper without publisher/journal

  16. Published

    Impact of Customer Relationships on Brand Equity in Chinese Retail Banking. / Marinova, Svetla Trifonova; Cui, Jinhuan ; Shiu, Eric; Marinov, Marin Alexandrov.

    2011. Paper presented at 20th Annual World Buisness Congress, Poznan, Poland.

    Publication: Research - peer-review › Paper without publisher/journal

  17. Published

    Institutional System Development for Outward Foreign Direct Investment in China and Russia. / Marinova, Svetla Trifonova; Child, John; Marinov, Marin Alexandrov.

    2011. Paper presented at 27th EGOS Colloquium, Gothenburg, Sweden.

    Publication: Research - peer-review › Paper without publisher/journal

  18. Published

    Internationalization of Emerging Economies and Firms. / Marinov, Marin Alexandrov (Editor); Marinova, Svetla Trifonova (Editor).

    Palgrave Macmillan, 2011. 424 p.

    Publication: Research - peer-review › Book

  19. Published

    Introduction. / Marinova, Svetla Trifonova; Marinov, Marin Alexandrov.

    The Changing Nature of Doing Business in Transition Economies. ed. / Marin Alexandrov Marinov; Svetla Marinova. Palgrave Macmillan, 2011. p. 1-8.

    Publication: Research - peer-review › Preface/Introduction/postscript

  20. Published

    The Brewing Industry in CEE: Growth and Development. / Larimo, Jorma; Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    The Changing Nature of Doing Business in Transition Economies. ed. / Marin Alexandrov Marinov; Svetla Marinova. Palgrave Macmillan, 2011. p. 87-103.

    Publication: Research - peer-review › Book chapter

  21. Published

    The Business Challenges of the Economic Downturn. / Marinov, Marin Alexandrov.

    2011. Paper presented at 7th International Conference of Association of Economic Universities of South and Eastern Europe and the Black Sea Region (ASECU), Rostov-on-Don, Russia.

    Publication: Research - peer-review › Paper without publisher/journal

  22. Published

    The Changing Nature of Doing Business in Transition Economies. / Marinov, Marin Alexandrov (Editor); Marinova, Svetla Trifonova (Editor).

    Basingstoke : Palgrave Macmillan, 2011. 317 p.

    Publication: Research - peer-review › Anthology

  23. 2010
  24. Published

    Buyer-Supplier Relationships in Latin American Automotive Industry. / Marinova, Svetla Trifonova; Marinov, Marin Alexandrov; Filho, Cid Gonsalves; Souki, Gustavo.

    In: Academija MM, Vol. 32, No. 3, 2010, p. 325.

    Publication: Research - peer-review › Journal article

  25. Published

    Institutional System Development for Outward Foreign Direct Investment in China and Russia. / Marinova, Svetla Trifonova; Child, John; Marinov, Marin Alexandrov.

    2010. Poster session presented at EIBA , Porto, Portugal.

    Publication: Research - peer-review › Poster

  26. Published

    Paradoxes of International Marketing in Developing Countries. / Marinova, Svetla Trifonova; Marinov, Marin Alexandrov.

    The Paradoxes of Globalisation. ed. / Erik Milliot; Nadine Turnois. Palgrave Macmillan, 2010. p. 119-131.

    Publication: Research - peer-review › Book chapter

  27. 2009
  28. Published

    Les paradoxes éthiques du marketing international dans les pays en développement. / Marinova, Svetla Trifonova; Marinov, Marin Alexandrov.

    Les paradoxes de la globalisation des marchés. ed. / Erik Milliot; Nadine Tournois. Vuibert, 2009. p. 137.

    Publication: Research - peer-review › Book chapter

  29. 2008
  30. Published

    A Qualitative Study in Brand Equity in China. / Marinova, Svetla Trifonova; Cui, Jinhuan; Marinov, Marin Alexandrov.

    2008. Paper presented at AIB, Milan, Italy.

    Publication: Research - peer-review › Paper without publisher/journal

  31. Published

    Consumer attitudes to Advertising in Bulgaria and Romania. / Marinov, Marin Alexandrov; Petrovici, Dan; Marinova, Svetla Trifonova.

    In: Journal of Euromarketing, Vol. 17, No. 2, 2008, p. 81.

    Publication: Research - peer-review › Journal article

  32. Published

    Customer Relationships and Brand Equity in China’s Banking Services : A Theoretical Model. / Marinova, Svetla Trifonova; Cui, Jinhuan; Marinov, Marin Alexandrov.

    In: Revista de Administração FACES, Vol. 7, No. 3, 2008, p. 25.

    Publication: Research - peer-review › Journal article

  33. 2007
  34. Published

    Marketing in the Emerging Markets of Islamic Countries. / Marinov, Marin Alexandrov.

    Palgrave Macmillan, 2007. 224 p.

    Publication: Research - peer-review › Book

  35. Published

    Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. / Petrovici, Dan; Marinov, Marin Alexandrov; Marinova, Svetla Trifonova; Lee, Nick.

    In: International Marketing Review, Vol. 24, No. 5, 2007, p. 539.

    Publication: Research - peer-review › Journal article

  36. 2006
  37. Published

    The Central and Eastern European brewing industry since 1990. / Larimo, Jorma; Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    In: British Food Journal, Vol. 108, No. 5, 2006, p. 371.

    Publication: Research - peer-review › Journal article

  38. 2005
  39. Published

    Exchange and Embeddedness in the Creation of Business Relationships in Central and Eastern. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    In: Arbeit, Organisation und Personal im Transformationsprozess, Vol. 22, No. 1, 2005, p. 387-407.

    Publication: Research - peer-review › Journal article

  40. Published

    Introduction: Marketing in the Balkan Region.. / Marinov, Marin Alexandrov.

    Emerging Markets of Central and Eastern Europe: The Balkans.. Palgrave Macmillan, 2005. p. 1-15.

    Publication: Research - peer-review › Book chapter

  41. Published

    Marketing in Bulgaria.. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans . ed. / Marin Marinov. Palgrave Macmillan, 2005. p. 64-92.

    Publication: Research - peer-review › Book chapter

  42. Published

    Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans.. / Marinov, Marin Alexandrov.

    Palgrave Macmillan, 2005.

    Publication: Research - peer-review › Book

  43. Published

    Marketing in the Emerging Markets of Latin America.. / Marinov, Marin Alexandrov.

    Palgrave Macmillan, 2005. 208 p.

    Publication: Research - peer-review › Book

  44. Published

    Marketing in the FYR of Macedonia.. / Marinov, Marin Alexandrov.

    Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans.. Palgrave Macmillan, 2005. p. 116-128.

    Publication: Research - peer-review › Book chapter

  45. Published

    The Brewing Markets in Central and Eastern Europe in the Period 1990-2003 (2005), in K. Liuhto and Z. Vincze. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova; Larimo, Jorma.

    Wider Europe. ed. / Kari Liuhto; Zsuzsanna Vincze. Turku : Essa Print Oy, 2005. p. 433-456.

    Publication: Research - peer-review › Book chapter

  46. 2004
  47. Published

    Internationalization of Japanese Multinational Corporations in Central and Eastern Europe. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova; Morita, Ken.

    In: Journal of East - West Business, Vol. 9, No. 3/4, 2004, p. 27.

    Publication: Research - peer-review › Journal article

  48. Published

    Marketing-related motives, promises and actions of host companies, host government, and foreign investors in the process of foreign direct investment privatization in Central and Eastern Europe. / Marinova, Svetla Trifonova; Marinov, Marin Alexandrov; Yaprak, Attila.

    In: Journal of East - West Business, Vol. 10, No. 1, 2004, p. 7.

    Publication: Research - peer-review › Journal article

  49. 2003
  50. Published

    Foreign Direct Investment by Japanese Companies in Central and Eastern Europe. / Marinov, Marin Alexandrov; Morita, Ken; Marinova, Svetla Trifonova.

    Foreign Direct Investment in Central and Eastern Europe. Ashgate, 2003. p. 156-183.

    Publication: Research - peer-review › Book chapter

  51. Published

    Foreign Direct Investment in Central and Eastern Europe.. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    Ashgate, 2003. 352 p.

    Publication: Research - peer-review › Book

  52. Published

    Motives of Foreign Investors in Investing in Central and Eastern Europe.. / Marinova, Svetla Trifonova; Marinov, Marin Alexandrov.

    Foreign Direct Investment in Central and Eastern Europe. Aldershot : Ashgate, 2003. p. 206-232.

    Publication: Research - peer-review › Book chapter

  53. Published

    The Development of Marketing in Lifton Hydra Team.. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    Strategic Technology Management: Building Bridges between Sciences, Engineering and Business Management, World Scientific Publications, ISBN 1860943977. ed. / George Tesar; S. Anderson; Tom Bramorski. World Scientific Publications, 2003.

    Publication: Research - peer-review › Book chapter

  54. 2002
  55. Published

    Global Marketing in Central and Eastern Europe. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    New Developments in International Business. ed. / Jorma Larimo. Vaasa, Finland : University of Vaasa Publishing, 2002. p. 186-198.

    Publication: Research - peer-review › Book chapter

  56. Published

    Internationalisation in Central and Eastern Europe.. / Marinov, Marin Alexandrov.

    Ashgate, 2002. 256 p.

    Publication: Research - peer-review › Book

  57. Published

    Japanese Multinational Companies in the Transition Economies of Central and Eastern Europe. / Morita, Ken; Marinov, Marin Alexandrov.

    In: The Hiroshima Economic Review, Vol. 26, No. 1/2, 2002, p. 9-25.

    Publication: Research - peer-review › Journal article

  58. Published

    Trust in International Business Operations. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    New Developments in International Business. ed. / Jorma Larimo. Vaasa, Finland : University of Vaasa Publishing, 2002. p. 265-283.

    Publication: Research - peer-review › Book chapter

  59. 2001
  60. Published

    Changes Caused by Privatisation and Foreign Direct Investment in Central Eastern Europe. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    Ten Years of Economic Transformation. ed. / Kari Liuhto. Lappeenranta : Lappeenranta University of Technology Press, 2001. p. 460-475.

    Publication: Research - peer-review › Book chapter

  61. Published

    Foreign direct investment in the emerging markets of Central and Eastern Europe: Motives and marketing strategies. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    In: Advances in International Marketing, Vol. 10, 2001, p. 29.

    Publication: Research - peer-review › Journal article

  62. Published

    Privatisation in Central and Eastern Europe and Its Ethical Aspects. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    In: Arbeit, Organisation und Personal im Transformationsprozess, Vol. 13, 2001, p. 153-165.

    Publication: Research - peer-review › Journal article

  63. 1999
  64. Published

    Foreign Direct Investment Motives and Marketing Strategies in Central and Eastern Europe. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    Marketing Challenges in Transition Economies of Europe, Baltic States and Commonwealth of Independent States . ed. / L. Masters; G. Iyer. Philadelphia : Haworth Press, Incorporated, 1999. p. 25-57.

    Publication: Research - peer-review › Book chapter

  65. Published

    Foreign direct investment motives and marketing strategies in Central and Eastern Europe. / Marinova, Svetla Trifonova; Marinov, Marin Alexandrov.

    In: Journal of East - West Business, Vol. 5, No. 1/2, 1999, p. 29.

    Publication: Research - peer-review › Journal article

  66. Published

    Foreign investor strategy development in the Central and Eastern European context. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    In: Thunderbird International Business Review, Vol. 41, No. 1, 1999, p. 107.

    Publication: Research - peer-review › Journal article

  67. Published

    Privatization and Company Restructuring in Eastern Europe. / Marinov, Marin Alexandrov.

    Enterprise Restructuring and Foreign Investment in the Transforming East: The Impact of Privatization. ed. / Val Samonis. Haworth Press, Incorporated, 1999. p. 29-46.

    Publication: Research - peer-review › Book chapter

  68. Published

    The Impact of Privatisation and FDI on the Changes of Enterprises in Transition. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    Enterprise in Transition. ed. / M. Burble et al.Vienna : DAAAM International Publications, 1999. p. 75-87.

    Publication: Research - peer-review › Book chapter

  69. 1998
  70. Published

    Investor strategy development and adaptation: The case of Interbrew. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    In: European Management Journal, Vol. 16, No. 4, 1998, p. 400.

    Publication: Research - peer-review › Journal article

  71. Published

    Privatization and foreign direct investment in company restructuring. / Marinov, Marin Alexandrov; Hooley, Graham ; Cox, Anthony ; Marinova, Svetla Trifonova.

    In: Journal of East - West Business, Vol. 4, No. 1/2, 1998, p. 29.

    Publication: Research - peer-review › Journal article

  72. 1997
  73. Published

    Changes of ownership in Eastern European countries : the post-privatisation effects in the Bulgarian construction and brewing industries. / Cox, Anthony; Marinov, Marin Alexandrov; Hooley, Graham; Marinova, Svetla Trifonova.

    In: Review of International Business Research, Vol. 11, 1997, p. 134.

    Publication: Research - peer-review › Journal article

  74. Published

    Entrepreneurship in the Turbulent Environment of Eastern Europe. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    Restructuring Eastern Europe: The Microeconomics of the Transition Process. ed. / S. Sharma. Cheltenham : Edward Elgar Publishing, Incorporated, 1997. p. 42-57.

    Publication: Research - peer-review › Book chapter

  75. Published

    Managers’ characteristics: Results from an exploratory comparison of young managers in Bulgaria and USA and their implications for management education in Bulgaria. / Aaby, Nils-Erik; Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    In: Journal for East European Management Studies, Vol. 2, No. 1, 1997, p. 22.

    Publication: Research - peer-review › Journal article

  76. Published

    Privatisation and Company Restructuring in Eastern Europe. / Marinov, Marin Alexandrov.

    The Challenges of Public and Private Sector Ownership. ed. / L. Montanheiro . Sheffield : PAVIC Publications, 1997. p. 58-97.

    Publication: Research - peer-review › Book chapter

  77. Published

    Privatisation and foreign direct Investment in Bulgaria: Present characteristics and future trends Communist Economies and Economic Transformation, Vol. 9, No. 1, pp. 101-116. (Co-authored).. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    In: Post-Communist Economies, Vol. 9, No. 1, 1997, p. 101.

    Publication: Research - peer-review › Journal article

  78. Published

    The attainment of privatisation objectives in two Bulgarian industries. / Cox, Anthony; Hooley, Graham; Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    In: Journal for East European Management Studies, Vol. 2, No. 3, 1997, p. 288.

    Publication: Research - peer-review › Journal article

  79. 1996
  80. Published

    Characteristics and conditions for entrepreneurship in Central and Eastern Europe’, Journal for East European Management Studies, Vol. 1, No. 4, pp. 7-24.. / Marinov, Marin Alexandrov; Marinova, Svetla Trifonova.

    In: Journal for East European Management Studies, Vol. 1, No. 4, 1996, p. 7.

    Publication: Research - peer-review › Journal article

  81. Published

    Comparison of Changes in Marketing in Privatised British Companies. / Marinov, Marin Alexandrov.

    The Challenges of Corporate Restructuring in the 1990’s - Issues and Experiences in Restructuring: A Casebook. ed. / M.S.S. El-Namaki ; S.F. Foster . Maastricht : MSM Publications, 1996. p. 123-138.

    Publication: Research - peer-review › Book chapter

  82. Published

    Marketing Planning in Central and Eastern Europe. / Marinov, Marin Alexandrov; Cox, Anthony ; Hooley, Graham .

    In: Journal of Marketing Management, 1996, p. 69-82.

    Publication: Research - peer-review › Journal article

  83. Published

    Privatisation and Changes in Company Management and Marketing: Lessons from the Western World. / Marinov, Marin Alexandrov.

    Public and Private Sector Partnerships: Working for Change . ed. / L. Montanheiro . Sheffield : PAVIC Publications, 1996. p. 359-374.

    Publication: Research - peer-review › Book chapter

  84. 1993
  85. Published

    Marketing Approaches in Bulgaria. / Marinov, Marin Alexandrov; Cox, Anthony ; Avlonitis, George.

    In: European Journal of Marketing, Vol. 27, No. 11/12, 1993, p. 35-46.

    Publication: Research - peer-review › Journal article

  86. 1985
  87. Published

    Investigation in the Structural Improvement of Production Systems.. / Marinov, Marin Alexandrov.

    Sofia : Akademičeskij naučno-izdatel'skij proizvodstvenno-poligrafičeskij I knigorasprostranitel'skij centr RAN Izdatel'stvo "Nauka", 1985.

    Publication: Research › Doctoral thesis

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