Abstract
To improve their agricultural output, farmers require timely and contextualized information and advice. Relevant information and advice provided by trusted peers represents a promising approach. We present the considerations for the design of coli, an agricultural information network on touch screen equipped smart phones and results from its 10-month trial with 15 farmers in a village in India. Although some farmers avoided dispensing prescriptive advice in person due to fear of liability, they had no reservations about sharing their farming activities via a mobile phone application. Richer farmers were more inclined to trust the information entered by other farmers than the marginal farmers, who found it useful but preferred first-hand verification of outcomes. Only proactive farmers, however, were motivated enough to enter data.
Original language | English |
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Title of host publication | Proceedings of the 17th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct |
Publisher | Association for Computing Machinery |
Publication date | 2015 |
Pages | 1191-1198 |
ISBN (Print) | 978-1-4503-3653-6 |
DOIs | |
Publication status | Published - 2015 |
Event | 17th International Conference on Human-Computer Interaction with Mobile Devices and Services - Copenhagen, Denmark Duration: 24 Aug 2015 → 27 Aug 2015 |
Conference
Conference | 17th International Conference on Human-Computer Interaction with Mobile Devices and Services |
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Country/Territory | Denmark |
City | Copenhagen |
Period | 24/08/2015 → 27/08/2015 |