Algorithms and Public Service Media

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Abstract

When Public Service Media (PSM) organisations introduce algorithmic recommender systems to suggest media content to users, fundamental values of PSM are challenged. Beyond being confronted with ubiquitous computer ethics problems of causality and transparency, also the identity of PSM as curator and agenda-setter is challenged. The algorithms represents rules for which content to present to whom, and in this sense they may discriminate and bias the exposure of diversity. Furthermore, on a practical level, the introduction of the systems shifts power within the organisations and changes the regulatory conditions. In this chapter we analyse two cases - the EBU-members' introduction of recommender systems and the Australian broadcaster ABC's experiences with the use of chatbots. We use these cases to exemplify the challenges that algorithmic systems poses to PSM organisations.
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When Public Service Media (PSM) organisations introduce algorithmic recommender systems to suggest media content to users, fundamental values of PSM are challenged. Beyond being confronted with ubiquitous computer ethics problems of causality and transparency, also the identity of PSM as curator and agenda-setter is challenged. The algorithms represents rules for which content to present to whom, and in this sense they may discriminate and bias the exposure of diversity. Furthermore, on a practical level, the introduction of the systems shifts power within the organisations and changes the regulatory conditions. In this chapter we analyse two cases - the EBU-members' introduction of recommender systems and the Australian broadcaster ABC's experiences with the use of chatbots. We use these cases to exemplify the challenges that algorithmic systems poses to PSM organisations.
Original languageEnglish
Title of host publicationPublic Service Media in the Networked Society : RIPE@2017
Number of pages16
PublisherNordicom
Publication date6 Apr 2018
Pages91-106
ISBN (Print)978-91-87957-73-4
ISBN (Electronic)978-91-87957-74-1
Publication statusPublished - 6 Apr 2018
Publication categoryResearch
Peer-reviewedYes
EventRIPE@2016: Public Service Media In a Networked Society? - University of Antwerp in collaboration with Free University of Brussels (VUB) and Flemish public service broadcaster VRT, Antwerpen, Belgium
Duration: 21 Sep 201624 Sep 2016
Conference number: 8
http://ripeat2016.org

Conference

ConferenceRIPE@2016
Nummer8
LocationUniversity of Antwerp in collaboration with Free University of Brussels (VUB) and Flemish public service broadcaster VRT
LandBelgium
ByAntwerpen
Periode21/09/201624/09/2016
Internetadresse
SeriesRe-Visionary-Interpretations of the Public Enterprise (RIPE)

Bibliographical note

invited chapter

    Research areas

  • public service media, personalisation, algorithmic recommendation, Chatbot, Media Policy, computer ethics

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