Analyzing music in advertising: Television commercials and consumer choice

Research output: Book/Report › Book › Research › peer-review

Original language	English

Series	Routledge Interpretive Marketing Research

Access to Document

@book{7b55195297bd4b40b9b467aed3dbf0ab,

title = "Analyzing music in advertising: Television commercials and consumer choice",

author = "Graakj{\ae}r, {Nicolai J{\o}rgensgaard}",

year = "2015",

doi = "10.4324/9781315770277",

language = "English",

isbn = "9781138781085 ",

series = "Routledge Interpretive Marketing Research",

publisher = "Routledge",

address = "United Kingdom",

edition = "1",

}

TY - BOOK

T1 - Analyzing music in advertising

T2 - Television commercials and consumer choice

AU - Graakjær, Nicolai Jørgensgaard

PY - 2015

Y1 - 2015

U2 - 10.4324/9781315770277

DO - 10.4324/9781315770277

M3 - Book

SN - 9781138781085

T3 - Routledge Interpretive Marketing Research

BT - Analyzing music in advertising

PB - Routledge

CY - New York

ER -