Approaching children in experience advertising : Danish amusements parks 1969-2008
Publication: Research - peer-review › Journal article
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Approaching children in experience advertising : Danish amusements parks 1969-2008. / Gram, Malene.
In: Young Consumers, Vol. 12, No. 1, 2011, p. 53-65.Publication: Research - peer-review › Journal article
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RIS
TY - JOUR
T1 - Approaching children in experience advertising
T2 - Danish amusements parks 1969-2008
A1 - Gram,Malene
AU - Gram,Malene
PB - Emerald Group Publishing Ltd.
PY - 2011
Y1 - 2011
KW - children
KW - advertising
KW - experience
KW - theme parks
KW - Denmark
UR - http://www.emeraldinsight.com/10.1108/17473611111114786
U2 - 10.1108/17473611111114786
DO - 10.1108/17473611111114786
JO - Young Consumers
JF - Young Consumers
SN - 1747-3616
IS - 1
VL - 12
SP - 53
EP - 65
ER -