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Approaching children in experience advertising : Danish amusements parks 1969-2008. / Gram, Malene.

In: Young Consumers, Vol. 12, No. 1, 2011, p. 53-65.

Publication: Research - peer-reviewJournal article

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Gram, Malene / Approaching children in experience advertising : Danish amusements parks 1969-2008.

In: Young Consumers, Vol. 12, No. 1, 2011, p. 53-65.

Publication: Research - peer-reviewJournal article

Bibtex

@article{21246a322d54492a82f2919868ad637e,
title = "Approaching children in experience advertising",
publisher = "Emerald Group Publishing Ltd.",
author = "Malene Gram",
year = "2011",
volume = "12",
number = "1",
pages = "53--65",
journal = "Young Consumers",
issn = "1747-3616",

}

RIS

TY - JOUR

T1 - Approaching children in experience advertising

T2 - Danish amusements parks 1969-2008

A1 - Gram,Malene

AU - Gram,Malene

PB - Emerald Group Publishing Ltd.

PY - 2011

Y1 - 2011

KW - children

KW - advertising

KW - experience

KW - theme parks

KW - Denmark

UR - http://www.emeraldinsight.com/10.1108/17473611111114786

U2 - 10.1108/17473611111114786

DO - 10.1108/17473611111114786

JO - Young Consumers

JF - Young Consumers

SN - 1747-3616

IS - 1

VL - 12

SP - 53

EP - 65

ER -