Bildungslandschaft or the inter-organizational cooperation network approach (ICNA) as a new approach to attracting pupils to science and technical education

The paper presents a short review of the literature on attractiveness and argues for the need to consider an inter-organizational cooperation network (ICNA), which organizes out-of-school learning as a necessary and new perspective to promote attractiveness in technical education. The paper offers a case of cooperation: a Pupils’ University, for 5th and 6th grade pupils in primary schools within Northern Jutland, Denmark with a discription of the network and a discussion about how learning structures influensces the learning proces. The paper highlights the contribution of the new concept of a network approach to attractiveness compared to other approaches.