Building strategic public-private partnerships through CSR communication

Line Schmeltz

Abstract

MiGrow is a two-year project funded by Global Focus, Danish CSOs for Development Cooperation. The initiating group argues for CSR communication being the value-creating link between NGOs and private companies in strategic partnerships. Consequently, MiGrow’s ambition is to create a digital media platform capable of countering the challenges of strategic public-private partnerships. Known challenges include significant communicative differences between the NGO world, focusing on large amounts of data and a high degree of detail, and the corporate world’s need for fast, carefully framed and overview-oriented communication.

The study explores the expectations, challenges and barriers in trying to build the bridge between NGO communication and corporate CSR communication. Thus, the aim is to uncover if, and how, it is possible to create and operationalize a shared base that can bridge the two worlds and facilitate the communication and documentation needs of all parties involved.

Original language	English
Publication date	17 Mar 2017
Publication status	Published - 17 Mar 2017
Externally published	Yes
Event	4th International CSR Communication Conference - Vienna, Austria Duration: 21 Sept 2017 → 23 Sept 2017 Conference number: 4 http://csr-com.org

Conference

Conference	4th International CSR Communication Conference
Number	4
Country/Territory	Austria
City	Vienna
Period	21/09/2017 → 23/09/2017
Internet address	http://csr-com.org

Keywords

Public-private partnership
CSR
NGOs
CSR communication
Corporate social responsibility
Corporate communication
Strategic communication
Thematic network analysis

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Building strategic public-private partnerships through CSR communication

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1 Report chapter
1 Journal article

Heartcore business? A study of how social enterprises, as organizations crossing traditional sectorial borders, communicate their corporate identity
Schmeltz, L., 2020, In: Globe: A Journal of Language, Culture and Communication. 9, p. 15-28 14 p.
Research output: Contribution to journal › Journal article › Research › peer-review

Open Access
File
CSR tendenser: En guide til strategiske partnerskaber mellem NGO'er og virksomheder
Translated title of the contribution: CSR trends: A guide for strategic partnerships between NGOs and companiesSchmeltz, L., Jun 2019, Værdiskabelse, videndeling & "vi-følelsen": A guide for strategic partnerships between NGOs and companies.
Research output: Contribution to book/anthology/report/conference proceeding › Report chapter › Communication

Open Access
File

Cite this

@conference{10e0ca131d4a4eeb80aab9e1e08efd28,

title = "Building strategic public-private partnerships through CSR communication",

abstract = "MiGrow is a two-year project funded by Global Focus, Danish CSOs for Development Cooperation. The initiating group argues for CSR communication being the value-creating link between NGOs and private companies in strategic partnerships. Consequently, MiGrow{\textquoteright}s ambition is to create a digital media platform capable of countering the challenges of strategic public-private partnerships. Known challenges include significant communicative differences between the NGO world, focusing on large amounts of data and a high degree of detail, and the corporate world{\textquoteright}s need for fast, carefully framed and overview-oriented communication.The study explores the expectations, challenges and barriers in trying to build the bridge between NGO communication and corporate CSR communication. Thus, the aim is to uncover if, and how, it is possible to create and operationalize a shared base that can bridge the two worlds and facilitate the communication and documentation needs of all parties involved. ",

keywords = "Public-private partnership, CSR, NGOs, CSR communication, Corporate social responsibility, Corporate communication, Strategic communication, Thematic network analysis",

author = "Line Schmeltz",

year = "2017",

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day = "17",

language = "English",

note = "4th International CSR Communication Conference ; Conference date: 21-09-2017 Through 23-09-2017",

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TY - ABST

T1 - Building strategic public-private partnerships through CSR communication

AU - Schmeltz, Line

N1 - Conference code: 4

PY - 2017/3/17

Y1 - 2017/3/17

N2 - MiGrow is a two-year project funded by Global Focus, Danish CSOs for Development Cooperation. The initiating group argues for CSR communication being the value-creating link between NGOs and private companies in strategic partnerships. Consequently, MiGrow’s ambition is to create a digital media platform capable of countering the challenges of strategic public-private partnerships. Known challenges include significant communicative differences between the NGO world, focusing on large amounts of data and a high degree of detail, and the corporate world’s need for fast, carefully framed and overview-oriented communication.The study explores the expectations, challenges and barriers in trying to build the bridge between NGO communication and corporate CSR communication. Thus, the aim is to uncover if, and how, it is possible to create and operationalize a shared base that can bridge the two worlds and facilitate the communication and documentation needs of all parties involved.

AB - MiGrow is a two-year project funded by Global Focus, Danish CSOs for Development Cooperation. The initiating group argues for CSR communication being the value-creating link between NGOs and private companies in strategic partnerships. Consequently, MiGrow’s ambition is to create a digital media platform capable of countering the challenges of strategic public-private partnerships. Known challenges include significant communicative differences between the NGO world, focusing on large amounts of data and a high degree of detail, and the corporate world’s need for fast, carefully framed and overview-oriented communication.The study explores the expectations, challenges and barriers in trying to build the bridge between NGO communication and corporate CSR communication. Thus, the aim is to uncover if, and how, it is possible to create and operationalize a shared base that can bridge the two worlds and facilitate the communication and documentation needs of all parties involved.

KW - Public-private partnership

KW - CSR

KW - NGOs

KW - CSR communication

KW - Corporate social responsibility

KW - Corporate communication

KW - Strategic communication

KW - Thematic network analysis

M3 - Conference abstract for conference

T2 - 4th International CSR Communication Conference

Y2 - 21 September 2017 through 23 September 2017

ER -

Building strategic public-private partnerships through CSR communication

Abstract

Conference

Keywords

Access to Document

AUB Link

Fingerprint

Research output

Heartcore business? A study of how social enterprises, as organizations crossing traditional sectorial borders, communicate their corporate identity

CSR tendenser: En guide til strategiske partnerskaber mellem NGO'er og virksomheder

Cite this