Business Cases and Business Strategies to Encourage Market Uptake: Addressing Barriers for the Market Uptake of Recommended Heating and Cooling Solutions - Heat Roadmap Europe 4

In Europe, there is a clear, long-term objective to decarbonise the energy system. The Heat Roadmap Europe 4 (HRE4) project, co-funded by the European Union, seeks to enable new policies and prepare the ground for new investments by creating more certainty in relation to the changes that are required. HRE4 provides new capacity and skills for lead-users in the heating and cooling (H&C) sector, including policy-makers, industry, and researchers at local, national, and EU levels. This is done by developing the data, tools, methodologies, and results necessary to quantify the impact of implementing more energy efficient measures on both the demand and supply side of the sector. This document functions as one of these tools and outlines the identified business strategies in relation to the most important solutions recommended by the HRE4 project. The term ‘strategy’ refers to an identification of barriers to the uptake and deployment of such recommended H&C solutions, followed by guidelines on how to address these barriers in an effective and economically-feasible way.