Business Model Creativity: A Horizontal Insight Model

Kristian Brøndum Kristiansen, Christian Byrge, Søren Hansen

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Abstract

This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision- making phase of business model innovation.
Original languageEnglish
JournalJournal of Business Models
Volume6
Issue number2
Number of pages5
ISSN2246-2465
DOIs
Publication statusPublished - 2018

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  • Business Model Creativity

    Kristiansen, K. B.

    01/08/2017 → …

    Project: Other

  • Original Business Model Innovation

    Byrge, C., Lund, M. & Nielsen, C.

    11/02/2016 → …

    Project: Research

  • Business Creativity

    Byrge, C.

    01/04/2013 → …

    Project: Research

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