TY - JOUR

T1 - Categorising YouTube

A1 - Simonsen,Thomas Mosebo

AU - Simonsen,Thomas Mosebo

PB - Sammenslutningen af Medieforskere i Danmark

PY - 2011

Y1 - 2011

N2 - This article provides a genre analytical approach to creating a typology of the User Generated Content (UGC) of YouTube. The article investigates the construction of navigation processes on the YouTube website. It suggests a pragmatic genre approach that is expanded through a focus on YouTube’s technological affordances. Through an analysis of the different pragmatic contexts of YouTube, it is argued that a taxonomic understanding <br/>of YouTube must be analysed in regards to the vacillation of a user-driven <br/>bottom-up folksonomy and a hierarchical browsing system that emphasises a culture of competition and which favours the already popular content of YouTube. <br/>With this taxonomic approach, the UGC videos are registered and analysed in terms of empirically based observations. The article identifies various UGC categories and their principal characteristics. Furthermore, general tendencies of the UGC within the interacting relationship of new and old genres are discussed. It is argued that the utility of a conventional categorical system is primarily of analytical and theoretical interest rather than as a practical instrument.

AB - This article provides a genre analytical approach to creating a typology of the User Generated Content (UGC) of YouTube. The article investigates the construction of navigation processes on the YouTube website. It suggests a pragmatic genre approach that is expanded through a focus on YouTube’s technological affordances. Through an analysis of the different pragmatic contexts of YouTube, it is argued that a taxonomic understanding <br/>of YouTube must be analysed in regards to the vacillation of a user-driven <br/>bottom-up folksonomy and a hierarchical browsing system that emphasises a culture of competition and which favours the already popular content of YouTube. <br/>With this taxonomic approach, the UGC videos are registered and analysed in terms of empirically based observations. The article identifies various UGC categories and their principal characteristics. Furthermore, general tendencies of the UGC within the interacting relationship of new and old genres are discussed. It is argued that the utility of a conventional categorical system is primarily of analytical and theoretical interest rather than as a practical instrument.

UR - http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/5483

JO - MedieKultur

JF - MedieKultur

SN - 0900-9671

IS - 51

VL - 27

SP - 72

EP - 93

ER -