@inproceedings{7197d3bd0bcd4af5ab2311f5d688b017,
title = "Challenges in Choice Navigation for SMEs",
keywords = "Mass customization, Choice navigation, Multiple case study, Mass customization, Product introduction, Reconfigurable manufacturing, Ramp-up, Ramp-up problems",
author = "Kjeld Nielsen and Brun{\o}, {Thomas Ditlev} and Lars Skjelstad and Maria Thomassen",
year = "2017",
doi = "10.1007/978-3-319-29058-4_10",
language = "English",
isbn = "978-3-319-29056-0",
series = "Springer Proceedings in Business and Economics",
publisher = "Springer",
pages = "127--137",
editor = "Bellemare, {Jocelyn } and Carrier, {Serge } and Nielsen, {Kjeld } and Piller, {Frank T. }",
booktitle = "Managing Complexity",
address = "Germany",
note = "The 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), , MCPC 2015 ; Conference date: 20-10-2015 Through 22-10-2015",
}