Competitiveness of Small Media Firms

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Abstract

Considering the importance of small firms in media industry, deeper knowledge of their strategic decisions and actions in turbulent markets are necessary towards understanding entrepreneurial management and competitiveness in these markets. This study explores the performance of selected group of small Iranian media firms to understand their competitive strategies in a fluctuating and changeable media market. 19 Managers from small firms in the publishing, software, video game, telecommunications and advertisement sectors of the media industry were interviewed. Data collected was analyzed using content analysis based on open, selective and axial coding procedures. The findings revealed four groups of salient concerns within the selected interviewees. These concerns involved production, market structure, financial resources and regulations.
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Details

Considering the importance of small firms in media industry, deeper knowledge of their strategic decisions and actions in turbulent markets are necessary towards understanding entrepreneurial management and competitiveness in these markets. This study explores the performance of selected group of small Iranian media firms to understand their competitive strategies in a fluctuating and changeable media market. 19 Managers from small firms in the publishing, software, video game, telecommunications and advertisement sectors of the media industry were interviewed. Data collected was analyzed using content analysis based on open, selective and axial coding procedures. The findings revealed four groups of salient concerns within the selected interviewees. These concerns involved production, market structure, financial resources and regulations.
Original languageEnglish
Title of host publicationCompetitiveness in Emerging Market: Market Dynamics in the Age of Disruptive Technologies
EditorsDatis Khajeheian, Mike Friedrichsen , Wilfried Mödingeri
Number of pages20
PublisherSpringer Publishing Company
Publication dateJun 2018
Pages263-282
Chapter16
ISBN (Print)978-3-319-71721-0
ISBN (Electronic)978-3-319-71722-7
DOI
Publication statusPublished - Jun 2018
Publication categoryResearch
Peer-reviewedYes

    Research areas

  • media, entrepreenurship, turbulent market, markets, Competitiveness, SME, Strategy
ID: 270008437