Data Analysis and Findings

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Qualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice
Editors	Thomas Bjørner
Place of Publication	Copenhagen
Publisher	Hans Reitzels Forlag
Publication date	2015
Pages	97-104
Chapter	3
ISBN (Print)	978-87-412-5853-9
Publication status	Published - 2015

Access to Document

@inbook{49ff98c54bf3415fb7dc17db8f6f13a8,

title = "Data Analysis and Findings",

keywords = "Coding, Discourse analysis, conversation analysis, content analysis, QDA, Semiotic analysis",

author = "Thomas Bj{\o}rner",

year = "2015",

language = "English",

isbn = "978-87-412-5853-9",

pages = "97--104",

editor = "Thomas Bj{\o}rner",

booktitle = "Qualitative Methods for Consumer Research",

publisher = "Hans Reitzels Forlag",

address = "Denmark",

}

TY - CHAP

T1 - Data Analysis and Findings

AU - Bjørner, Thomas

PY - 2015

Y1 - 2015

KW - Coding

KW - Discourse analysis

KW - conversation analysis

KW - content analysis

KW - QDA

KW - Semiotic analysis

M3 - Book chapter

SN - 978-87-412-5853-9

SP - 97

EP - 104

BT - Qualitative Methods for Consumer Research

A2 - Bjørner, Thomas

PB - Hans Reitzels Forlag

CY - Copenhagen

ER -