Digital Transformation of Automobiles - from product to service

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

The research is aimed at analyzing and evaluating the current automobile industry status from an organizational perspective regarding the utilization of product service systems that are a product of digitalization and servitization. Results of the data analyzed show that the digital communication has caused the automobile industry to rely upon data, services and partnership formation to retain and attain new customers. Thus enabling the current and future automobile industry to become more focused on classifying systems that enable services through products or as products i.e. services as products or services after products, instead of a more linear product service system classification, while products become core component instead of a separate entity, eventually becoming a service as a product though. This classification relies upon the business model change involved, the data used, the method of service delivery and the customer demand
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The research is aimed at analyzing and evaluating the current automobile industry status from an organizational perspective regarding the utilization of product service systems that are a product of digitalization and servitization. Results of the data analyzed show that the digital communication has caused the automobile industry to rely upon data, services and partnership formation to retain and attain new customers. Thus enabling the current and future automobile industry to become more focused on classifying systems that enable services through products or as products i.e. services as products or services after products, instead of a more linear product service system classification, while products become core component instead of a separate entity, eventually becoming a service as a product though. This classification relies upon the business model change involved, the data used, the method of service delivery and the customer demand
Translated title of the contributionDigital transformation af biller - fra produkt til service
Original languageEnglish
Title of host publication11th CMI International Conference: Prospects and Challenges Towards Developing a Digital Economy within the EU
Number of pages7
PublisherIEEE
Publication date15 Jan 2019
Pages7-13
ISBN (Print)978-1-7281-0444-7
ISBN (Electronic)978-1-7281-0444-7
DOI
Publication statusPublished - 15 Jan 2019
Publication categoryResearch
Peer-reviewedYes
Event11TH CMI INTERNATIONAL CONFERENCE - København, Denmark
Duration: 29 Nov 201830 Nov 2018
https://www.conf.cmi.aau.dk/11th+CMI+Conference+2018/

Conference

Conference11TH CMI INTERNATIONAL CONFERENCE
LandDenmark
ByKøbenhavn
Periode29/11/201830/11/2018
Internetadresse

    Research areas

  • Product Service System, Digital transformation, smart cars, innovation, ITS, Servitization, ICT, Network economics, disruptive innovation
ID: 295143438