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Abstract
This paper explores how new product concepts emerge and how development teams adapt, modify these concepts that emerge in the context of uncertainty. Specifically, it studies how cross-functional product development teams elaborate and define new product concepts under uncertainty that are based on fundamentally new technologies within a globally operating In-Vitro Diagnostics corporation. An inductive single-case study design with two embedded cases within an In-Vitro Diagnostics Corporation is employed to study this phenomenon. A wide range of primary and secondary data was collected. Data collection and analysis within and across the embedded cases were informed by grounded theory methods and techniques. Data analysis led to the emergence of scoping as a core variable to explain the emergence of new product concepts under uncertainty. It builds on contextual and temporaling sub-core variables, each having two dimensions, respectively: resource efficacy and context interpreting efficacy, and exploring and normalizing.
Original language | English |
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Title of host publication | 19th International CINet Conference : Continuous Innovation: Spinning out and spinning in |
Number of pages | 10 |
Publisher | Continuous Innovation Network |
Publication date | Sept 2018 |
Pages | 457-466 |
ISBN (Print) | 978-90-77360-21-7 |
Publication status | Published - Sept 2018 |
Event | International CINet Conference - Trinity College, Dubline, Ireland Duration: 9 Sept 2018 → 11 Sept 2018 Conference number: 19 http://www.continuous-innovation.net/events/conferences/2018.html#5 |
Conference
Conference | International CINet Conference |
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Number | 19 |
Location | Trinity College |
Country/Territory | Ireland |
City | Dubline |
Period | 09/09/2018 → 11/09/2018 |
Internet address |
Keywords
- new product concept development
- new technology
- scoping
- shifting
- uncertainty
- medical diagnostics industry
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TBRP: Theory Building Research Programme
Turcan, R. V., Fraser, N., Fast, M. & Simonsen, M. K.
14/09/2012 → …
Project: Research