TY - JOUR

T1 - From Traditional Manufacturing towards Virtual Servi-Manufacturing: Gabriel’s Journey

A1 - Wæhrens,Brian Vejrum

A1 - Slepniov,Dmitrij

AU - Wæhrens,Brian Vejrum

AU - Slepniov,Dmitrij

PB - Emerald

PY - 2011

Y1 - 2011

N2 - The case examines how Gabriel, a Danish textile company, transformed itself from being a traditional textile manufacturer to becoming an innovative virtual servi-manufacturer. The case covers the main milestones in Gabriel’s recent history, explores the main reasons for the transformation that started in the late 1990s and studies how this transformation towards becoming a virtual servi-manufacturer was dealt with. The case closes with the sections examining the role of innovation activities in the newly transformed company. <br/>The story of Gabriel illustrates a highly successful globalization journey and its underlying dynamics. The case highlights how the operations configuration and the relationships between key parties do not stay constant over time. They rather shift and adapt to internal and external stimuli. The case explores these stimuli in retrospect and describes how the company attempts to reconcile market requirements with its operations configurations and capabilities.

AB - The case examines how Gabriel, a Danish textile company, transformed itself from being a traditional textile manufacturer to becoming an innovative virtual servi-manufacturer. The case covers the main milestones in Gabriel’s recent history, explores the main reasons for the transformation that started in the late 1990s and studies how this transformation towards becoming a virtual servi-manufacturer was dealt with. The case closes with the sections examining the role of innovation activities in the newly transformed company. <br/>The story of Gabriel illustrates a highly successful globalization journey and its underlying dynamics. The case highlights how the operations configuration and the relationships between key parties do not stay constant over time. They rather shift and adapt to internal and external stimuli. The case explores these stimuli in retrospect and describes how the company attempts to reconcile market requirements with its operations configurations and capabilities.

UR - http://www.emeraldinsight.com/products/case_studies/index.htm

U2 - 10.1108/20450621111126756

DO - 10.1108/20450621111126756

JO - Emerging Markets Case Studies Collection

JF - Emerging Markets Case Studies Collection

SN - 2045-0621

IS - 1

VL - 1

ER -