Growth challenges in small manufacturing ventures from emerging economies: The evidence from Moldova
Publication: Research › Book chapter
This is a case study that addresses the issues of internationalization of small manufacturing firms located in remote areas in an emerging economy.
| Original language | English |
|---|---|
| Title | Marketing management in geographically remote industrial clusters: Implications for business-to-consumer marketing |
| Editors | George Tesar, Jan Bodin |
| Publisher | World Scientific Publishing Co Pte Ltd |
| Publication date | 30 Jan 2013 |
| Pages | 387 |
| Chapter | 404 |
| ISBN (print) | 978-981-4383-05-9 |
| State | Published |
Keywords
- Internationalization, Small manufacturing firms, Emerging markets, Moldova
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ID: 53272387