Abstract
Designing a remarkable product innovation is a difficult challenge, which businesses today continuously are striving to tackle. This challenge is particularly present in the early phase of innovation, where the main product concept and frames of the innovation is determined. As a main challenge in the early phase is the reasoning process; innovation team are faced with open- ended ill-defines problems, where they need to make decisions about an unknown future having only incomplete, ambiguous and contradicting insights available. We study the reasoning of experts, how they frame to make sense of all the insights and create a basis for decision making in relation to a new project. Based on case studies of five innovative products from various industries, we suggest a Product Reasoning Model for understanding reasoning and envisioning of new product innovations in the early phases of innovation.
Original language | English |
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Title of host publication | ISPIM Innovation Symposium 2017 : Building the Innovation Century |
Number of pages | 15 |
Publisher | The International Society for Professional Innovation Management (ISPIM) |
Publication date | 1 Dec 2017 |
Pages | 1-15 |
ISBN (Print) | 978-952-335-083-0 |
Publication status | Published - 1 Dec 2017 |
Event | The ISPIM Innovation Summit - Melbourne, Australia Duration: 10 Dec 2017 → 13 Dec 2017 |
Conference
Conference | The ISPIM Innovation Summit |
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Country/Territory | Australia |
City | Melbourne |
Period | 10/12/2017 → 13/12/2017 |
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Dive into the research topics of 'Framing Innovation: Product Reasoning Model for Early Phase Innovations'. Together they form a unique fingerprint.Prizes
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Nominated for best paper
Haase, Louise Møller (Recipient) & Laursen, Linda Nhu (Recipient), 11 Dec 2017
Prize: Conference prizes