Framing Innovation: Product Reasoning Model for Early Phase Innovations

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

Designing a remarkable product innovation is a difficult challenge, which businesses today continuously are striving to tackle. This challenge is particularly present in the early phase of innovation, where the main product concept and frames of the innovation is determined. As a main challenge in the early phase is the reasoning process; innovation team are faced with open- ended ill-defines problems, where they need to make decisions about an unknown future having only incomplete, ambiguous and contradicting insights available. We study the reasoning of experts, how they frame to make sense of all the insights and create a basis for decision making in relation to a new project. Based on case studies of five innovative products from various industries, we suggest a Product Reasoning Model for understanding reasoning and envisioning of new product innovations in the early phases of innovation.
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Designing a remarkable product innovation is a difficult challenge, which businesses today continuously are striving to tackle. This challenge is particularly present in the early phase of innovation, where the main product concept and frames of the innovation is determined. As a main challenge in the early phase is the reasoning process; innovation team are faced with open- ended ill-defines problems, where they need to make decisions about an unknown future having only incomplete, ambiguous and contradicting insights available. We study the reasoning of experts, how they frame to make sense of all the insights and create a basis for decision making in relation to a new project. Based on case studies of five innovative products from various industries, we suggest a Product Reasoning Model for understanding reasoning and envisioning of new product innovations in the early phases of innovation.
Original languageEnglish
Title of host publicationISPIM Innovation Symposium 2017 : Building the Innovation Century
Number of pages15
PublisherThe International Society for Professional Innovation Management (ISPIM)
Publication date1 Dec 2017
Pages1-15
ISBN (Print)978-952-335-083-0
Publication statusPublished - 1 Dec 2017
Publication categoryResearch
Peer-reviewedYes
EventThe ISPIM Innovation Summit - Melbourne, Australia
Duration: 10 Dec 201713 Dec 2017

Conference

ConferenceThe ISPIM Innovation Summit
LandAustralia
ByMelbourne
Periode10/12/201713/12/2017

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