THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS"

Peter Lindgren; Kristin Margrethe Saghaug; Suberia Clemmensen

THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS"

Peter Lindgren, Kristin Margrethe Saghaug, Suberia Clemmensen

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

Abstract

Numerous authors have developed a list of tactics and analyticaltechniques to discover new business or new business models (Markides2008)(Johnson 2008). The Blue Ocean strategy (Kim & Mauborgne 2005)have been one of these - probably one of the most important analyticaltechniques related to the area of innovation and new business model (BM)innovation since 2005. Today many consultancies and managersresponsible for innovation use the Blue Ocean framework as one of theirtop 5 innovation tools.Wanting to accentuate the importance of analyzing the strategy canvascarefully, when generating new business models - it is important tounderstand the very foundation and construction of the strategy canvas -namely value.This paper addresses the question on How is value defined, measured andfrom which viewed in the Blue Ocean theory and framework. How is valuedefined and used by companies using the Blue Ocean strategy canvasframework? Moreover, when addressing this, what are the pitfalls relatedto these definitions of value and use of the strategy canvas. What is theimplications of the strategy canvas in the process of developing a new BMon the basis of a Blue Ocean Strategy?

Original language	English
Title of host publication	Proceedings of the 10th International CINet Conference : Enhancing the Innovation Environment
Volume	CD-rom
Publisher	Continuous Innovation Network
Publication date	2009
Pages	588-601
ISBN (Electronic)	978-90-77360-12-5
Publication status	Published - 2009
Event	10th International CINet Conference - Enhancing the Innovation Environment - Brisbane, Australia Duration: 6 Sept 2009 → 8 Sept 2009 Conference number: 10

Conference

Conference	10th International CINet Conference - Enhancing the Innovation Environment
Number	10
Country/Territory	Australia
City	Brisbane
Period	06/09/2009 → 08/09/2009

Keywords

Blue Ocean strategy canvas
Values
Business Model Innovation

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@inproceedings{49c71cc0d34a11debb13000ea68e967b,

title = "THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: {"}THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS{"}",

abstract = "Numerous authors have developed a list of tactics and analyticaltechniques to discover new business or new business models (Markides2008)(Johnson 2008). The Blue Ocean strategy (Kim & Mauborgne 2005)have been one of these - probably one of the most important analyticaltechniques related to the area of innovation and new business model (BM)innovation since 2005. Today many consultancies and managersresponsible for innovation use the Blue Ocean framework as one of theirtop 5 innovation tools.Wanting to accentuate the importance of analyzing the strategy canvascarefully, when generating new business models - it is important tounderstand the very foundation and construction of the strategy canvas -namely value.This paper addresses the question on How is value defined, measured andfrom which viewed in the Blue Ocean theory and framework. How is valuedefined and used by companies using the Blue Ocean strategy canvasframework? Moreover, when addressing this, what are the pitfalls relatedto these definitions of value and use of the strategy canvas. What is theimplications of the strategy canvas in the process of developing a new BMon the basis of a Blue Ocean Strategy?",

keywords = "Blue Ocean strategy canvas, Values, Business Model Innovation",

author = "Peter Lindgren and Saghaug, {Kristin Margrethe} and Suberia Clemmensen",

year = "2009",

language = "English",

volume = "CD-rom",

pages = "588--601",

booktitle = "Proceedings of the 10th International CINet Conference",

publisher = "Continuous Innovation Network",

note = "10th International CINet Conference - Enhancing the Innovation Environment ; Conference date: 06-09-2009 Through 08-09-2009",

}

Lindgren, P, Saghaug, KM & Clemmensen, S 2009, THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS". in Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environment. vol. CD-rom, Continuous Innovation Network, pp. 588-601, 10th International CINet Conference - Enhancing the Innovation Environment, Brisbane, Australia, 06/09/2009.

THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS". / Lindgren, Peter; Saghaug, Kristin Margrethe; Clemmensen, Suberia.
Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environment. Vol. CD-rom Continuous Innovation Network, 2009. p. 588-601.

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

TY - GEN

T1 - THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS

T2 - 10th International CINet Conference - Enhancing the Innovation Environment

AU - Lindgren, Peter

AU - Saghaug, Kristin Margrethe

AU - Clemmensen, Suberia

N1 - Conference code: 10

PY - 2009

Y1 - 2009

N2 - Numerous authors have developed a list of tactics and analyticaltechniques to discover new business or new business models (Markides2008)(Johnson 2008). The Blue Ocean strategy (Kim & Mauborgne 2005)have been one of these - probably one of the most important analyticaltechniques related to the area of innovation and new business model (BM)innovation since 2005. Today many consultancies and managersresponsible for innovation use the Blue Ocean framework as one of theirtop 5 innovation tools.Wanting to accentuate the importance of analyzing the strategy canvascarefully, when generating new business models - it is important tounderstand the very foundation and construction of the strategy canvas -namely value.This paper addresses the question on How is value defined, measured andfrom which viewed in the Blue Ocean theory and framework. How is valuedefined and used by companies using the Blue Ocean strategy canvasframework? Moreover, when addressing this, what are the pitfalls relatedto these definitions of value and use of the strategy canvas. What is theimplications of the strategy canvas in the process of developing a new BMon the basis of a Blue Ocean Strategy?

AB - Numerous authors have developed a list of tactics and analyticaltechniques to discover new business or new business models (Markides2008)(Johnson 2008). The Blue Ocean strategy (Kim & Mauborgne 2005)have been one of these - probably one of the most important analyticaltechniques related to the area of innovation and new business model (BM)innovation since 2005. Today many consultancies and managersresponsible for innovation use the Blue Ocean framework as one of theirtop 5 innovation tools.Wanting to accentuate the importance of analyzing the strategy canvascarefully, when generating new business models - it is important tounderstand the very foundation and construction of the strategy canvas -namely value.This paper addresses the question on How is value defined, measured andfrom which viewed in the Blue Ocean theory and framework. How is valuedefined and used by companies using the Blue Ocean strategy canvasframework? Moreover, when addressing this, what are the pitfalls relatedto these definitions of value and use of the strategy canvas. What is theimplications of the strategy canvas in the process of developing a new BMon the basis of a Blue Ocean Strategy?

KW - Blue Ocean strategy canvas

KW - Values

KW - Business Model Innovation

M3 - Article in proceeding

VL - CD-rom

SP - 588

EP - 601

BT - Proceedings of the 10th International CINet Conference

PB - Continuous Innovation Network

Y2 - 6 September 2009 through 8 September 2009

ER -

THE PITFALLS OF THE BLUE OCEAN STRATEGY CANVAS: "THE IMPORTANCE OF VALUE RELATED TO THE STRATEGY CANVAS"

Abstract

Conference

Keywords

AUB Link

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