Arctic Tourism: More than an Industry?

In Greenland, politicians and businesses are hoping and planning for substantial growth in tourism. As the construction of three transatlantic airports draws closer, a broader societal discussion of how (much) tourism should be developed, in what ways, and by whom, is lacking. In this article, we show how tourism practitioners in Greenland perceive the challenges and potential posed by tourism and discuss how its development could be linked to other spheres of society—turning tourism from an industry into a potential catalyst for social change.