The Case of Discovery

Lennart Nørreklit, Hanne Nørreklit

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Customer Relationship Management : a global perspective
Editors	Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya, G. Jason Goddard
Number of pages	10
Place of Publication	Hampshire, England
Publisher	Ashgate
Publication date	2008
Pages	137-146
ISBN (Print)	978-07546-7156-5
Publication status	Published - 2008

AUB Link

@inbook{ce71ec6020cd11dd9b07000ea68e967b,

title = "The Case of Discovery",

author = "Lennart N{\o}rreklit and Hanne N{\o}rreklit",

year = "2008",

language = "English",

isbn = "978-07546-7156-5",

pages = "137--146",

editor = "Gerhard Raab and Ajami, {Riad A.} and Gargeya, {Vidyaranya B.} and Goddard, {G. Jason}",

booktitle = "Customer Relationship Management",

publisher = "Ashgate",

}