TY - JOUR

T1 - International Market Analysis

T2 - Theories and Methods

A1 - Sørensen,Olav Jull

AU - Sørensen,Olav Jull

PB - International Business Press

PY - 2009

Y1 - 2009

N2 - The review presents the book International Market Analysis: Theories and Methods, written by John Kuiada, professor at Centre of International Business, Department of Business Studies, Aalborg University. The book is refreshingly new in its way of looking at a classical problem. It looks at market analysis from the point of vie of ways of thinking about markets. Furthermore, the book includes the concept of learning in the analysis of markets og how the way we understand business reality influneces our choice of methodology for market analysis.

AB - The review presents the book International Market Analysis: Theories and Methods, written by John Kuiada, professor at Centre of International Business, Department of Business Studies, Aalborg University. The book is refreshingly new in its way of looking at a classical problem. It looks at market analysis from the point of vie of ways of thinking about markets. Furthermore, the book includes the concept of learning in the analysis of markets og how the way we understand business reality influneces our choice of methodology for market analysis.

KW - markedsnalyse

KW - metode

KW - markedsforståelse

KW - Market analysis. methodology, market understanding.

U2 - 10.1080/10496480902868441

DO - 10.1080/10496480902868441

JO - Journal of Euromarketing

JF - Journal of Euromarketing

SN - 1049-6483

IS - 1

VL - 18

SP - 65

EP - 66

ER -