This article explores the challenges, advantages and limitations of the pro-active use of the social construction of technology (SCOT) to improve the methods applied in the development of technology for use by a broad range of actors. Our example is the development of environmental indicators for buildings (EIFOBs). We compare the pro-active use of SCOT with both the ‘traditional' use of SCOT and with the ‘traditional' way of developing EIFOBs. pro-actively applying SCOT in developing EIFOBs has the potential of bridging some of the communication gaps at the boundaries between the various professional groups in a multi-actor decision-making process. Using SCOT in a pro-active way means the research becomes action research and the researcher goes beyond the role of a mere observer and becomes an actor too. This means the researcher has to consider the criteria for valid action research when designing and carrying out the research.